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Manchester Pride appoints Ayup as their digital partner

Manchester Pride has appointed Hebden Bridge-based agency Ayup Digital as its new digital partner. The agency has been tasked with improving the organisation’s online presence and developing the user experience culminating in the re-development of the main website later this year.

Ayup has already launched a website to support Superbia, Pride’s annual programme of culture.

This year is an especially important year for Manchester Pride as it prepares to mark the 25th anniversary of celebrating LGBT life in Manchester. The new website will be built as part of those celebrations and will focus on improving user experience with increased functionality, better content and event information. The agency has also been tasked with improving the donating and ticket-buying processes.

Mike Stephens, Head of Digital at Ayup: “We are really thrilled to help such a great and important organisation improve their digital presence. We’re excited to get started on the project and we are looking forward to working with Pride over the course of this year and beyond”.

Mark Fletcher, Chief Exec at Manchester Pride: “We were really impressed by the team at Ayup. They have a strong track record of delivering great digital experiences and presented some exciting ideas. We’re confident they will strengthen our online presence whilst making the digital experience more engaging for our users.