Apply for Global Digital Analyst #jobsnortheast #jobsdigital #sharperecruitment
Reference Code: JS156
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Global Digital Analyst #jobsnortheast #jobsdigital #sharperecruitment
Cramlington £25,000 - £30,000
Global Digital Analyst
Salary £25,000 - £30,000
Permanent Full time
The Global Digital Analyst is a relatively new role within our client’s business and one which has been developed to support reporting on digital activities across their brand.
As a vital part of the Global Brand Build team you will help to evaluate the impact of marketing activities across all digital channels and deliver insights and recommendations to improve performance. You will have the opportunity to shape the KPIs we follow and deliver insights that drive forward performance across digital platforms.
This is the perfect role for someone who is passionate about making sense of the mountains of data now available to us in the digital world and can be proactive in proposing changes and tests to improve our digital performance.
Key Accountabilities & Responsibilities
Key responsibility for diagnosing issues in our analytics profiles and proactively suggesting solutions to the business
Using Google Analytics and heatmapping tools to monitor web traffic trends and deliver insights to improve performance of brand websites
Making the Global Platforms Manager aware of any poor performance or unusual issues and recommending steps to address these issues
Overseeing search marketing activities to ensure we have the correct objectives in place to drive targeted and traffic to our digital brand experiences
Advising on any content opportunities that arise from the data, including gaps in organic rankings that could be addressed through additional content.
Reporting on social media activity around the brand, benchmarking against our competitor’s activity
Monitoring our email marketing programme and producing recommendations to improve performance
Key stakeholder in our online reviews programme
Building relationships with digital stakeholders globally to foster an environment of collaboration
Work closely with the Global Campaigns Manager and Global Platforms Manager to report on key products and campaigns
Support the digital team in collating stats and insights for the quarterly brand health check
The role requires interaction with stakeholders around the business. Including:
• The Global Digital Team
• The Global Category Team
• Heads of Regional Marketing & Global Trade Marketing
• Regional Brand Activation & Trade Marketing Managers
• Regional Digital Marketing Managers
• External agencies
Key Performance Indicators as Global Digital Analyst
Improvements in awareness, engagement and conversion metrics
Enhancing awareness of performance across the business
Specific metrics across digital channels, email marketing KPIs, SEO ranks, PPC performance
Essential Job Knowledge, Skills, Education & Experience relevant to the role:
A self-starter by nature with a ‘can do’ attitude. Proactive in suggesting improvements, curious nature to delve into data and work with stakeholders across the business to solve problems
Digital native with in depth knowledge of Google Analytics
In depth knowledge of Excel to work with data and create insightful visuals
Familiarity with social media tools including Facebook Insights and ideally experience using broader social listening software
Able to present findings concisely
Comfortable with marketing terminology and acronyms
Experience of working with paid media channels and a strong technical knowledge of search marketing
Excellent, proven effectiveness at stakeholder management/ collaboration
Ability to manage time across multiple projects and prioritise tasks accordingly
Desirable Job Knowledge, Skills, Education & Experience relevant to the role:
• Online marketing experience within a B2C environment
• Experience of managing agencies
• Technical knowledge of SEO, CRO and/or website migrations
• Educated to degree level in a marketing or analytical field
• Specific analytical or Excel based qualification
• Knowledge and experience of working within an international organisation
Essential Personal Attributes & Competencies relevant to the role:
• A self-starter by nature with a positive, resilient ‘can do’ attitude.
• Curious nature and passion for finding answers in the data
Desirable Personal Attributes & Competencies relevant to the role:
• Excellent, proven effectiveness at stakeholder management/collaboration – a corporate team player.
If you are interested in the advertised Global Digital Analyst position please apply through the requested method and we will be in touch shortly with regards to your suitability for the role. Sharpe Recruitment Ltd is a North East based consultancy, dedicated to placing professionals in rewarding jobs throughout the North of England across a variety of disciplines including Digital Media, Design, Development, Creative Advertising, Sales & Marketing, Tech & IT.