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Apply for Global Digital Analyst #jobsnortheast #jobsdigital #sharperecruitment

Reference Code: JS156

Global Digital Analyst #jobsnortheast #jobsdigital #sharperecruitment | Job ID: 244

Global Digital Analyst #jobsnortheast #jobsdigital #sharperecruitment

Cramlington £25,000 - £30,000

Global Digital Analyst 
Salary £25,000 - £30,000 
Permanent Full time 
Based: Cramlington 

The Global Digital Analyst is a relatively new role within our client’s business and one which has been developed to support reporting on digital activities across their brand. 

As a vital part of the Global Brand Build team you will help to evaluate the impact of marketing activities across all digital channels and deliver insights and recommendations to improve performance. You will have the opportunity to shape the KPIs we follow and deliver insights that drive forward performance across digital platforms. 

This is the perfect role for someone who is passionate about making sense of the mountains of data now available to us in the digital world and can be proactive in proposing changes and tests to improve our digital performance. 

Key Accountabilities & Responsibilities 

Key responsibility for diagnosing issues in our analytics profiles and proactively suggesting solutions to the business 

Using Google Analytics and heatmapping tools to monitor web traffic trends and deliver insights to improve performance of brand websites 

Making the Global Platforms Manager aware of any poor performance or unusual issues and recommending steps to address these issues 

Overseeing search marketing activities to ensure we have the correct objectives in place to drive targeted and traffic to our digital brand experiences 

Advising on any content opportunities that arise from the data, including gaps in organic rankings that could be addressed through additional content. 

Reporting on social media activity around the brand, benchmarking against our competitor’s activity 

Monitoring our email marketing programme and producing recommendations to improve performance 

Key stakeholder in our online reviews programme 

Building relationships with digital stakeholders globally to foster an environment of collaboration 

Work closely with the Global Campaigns Manager and Global Platforms Manager to report on key products and campaigns 

Support the digital team in collating stats and insights for the quarterly brand health check 

Stakeholder Management 

The role requires interaction with stakeholders around the business. Including: 

• The Global Digital Team 
• The Global Category Team 
• Heads of Regional Marketing & Global Trade Marketing 
• Regional Brand Activation & Trade Marketing Managers 
• Regional Digital Marketing Managers 
• External agencies 

Key Performance Indicators as Global Digital Analyst 

Improvements in awareness, engagement and conversion metrics 
Enhancing awareness of performance across the business 
Specific metrics across digital channels, email marketing KPIs, SEO ranks, PPC performance 

Essential Job Knowledge, Skills, Education & Experience relevant to the role: 

A self-starter by nature with a ‘can do’ attitude. Proactive in suggesting improvements, curious nature to delve into data and work with stakeholders across the business to solve problems 

Digital native with in depth knowledge of Google Analytics 

In depth knowledge of Excel to work with data and create insightful visuals 

Familiarity with social media tools including Facebook Insights and ideally experience using broader social listening software 

Able to present findings concisely 

Comfortable with marketing terminology and acronyms 

Experience of working with paid media channels and a strong technical knowledge of search marketing 

Excellent, proven effectiveness at stakeholder management/ collaboration 

Ability to manage time across multiple projects and prioritise tasks accordingly 

Desirable Job Knowledge, Skills, Education & Experience relevant to the role: 

• Online marketing experience within a B2C environment 
• Experience of managing agencies 
• Technical knowledge of SEO, CRO and/or website migrations 
• Educated to degree level in a marketing or analytical field 
• Specific analytical or Excel based qualification 
• Knowledge and experience of working within an international organisation 

Essential Personal Attributes & Competencies relevant to the role: 

• A self-starter by nature with a positive, resilient ‘can do’ attitude. 
• Curious nature and passion for finding answers in the data 

Desirable Personal Attributes & Competencies relevant to the role: 

• Excellent, proven effectiveness at stakeholder management/collaboration – a corporate team player. 

If you are interested in the advertised Global Digital Analyst position please apply through the requested method and we will be in touch shortly with regards to your suitability for the role. Sharpe Recruitment Ltd is a North East based consultancy, dedicated to placing professionals in rewarding jobs throughout the North of England across a variety of disciplines including Digital Media, Design, Development, Creative Advertising, Sales & Marketing, Tech & IT. 

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