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How we applied the Midas touch to a company's rebrand #webdesign @viacreative @Midascladding

 

      

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Midas Cladding Rebranding

How we transformed the visual identity of an established cladding
company from a white van stereotype to an industry leading organisation.
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The Task

Following a period of rapid expansion and broadening of their service offering, Midas challenged us to transform their old company logo and overall company image into a new brand that would reflect their dynamism and forward-thinking culture.

Our Approach

Our branding project discovery and research phase saw us really get under the skin of the company. Extracting underlying information and knowledge from key stakeholders allowed us to move effectively onto the next phase: our idea generation.
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Presented Ideas

We submitted a range of initial ideas as part of our solution with
rationale for each idea.
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The chosen design
The building blocks that make up the logo - the 'M' mark, the logotype and the strapline - are stacked; a subtle reference to the industry. The strapline acts as a foundation, the experience and history instilled in the company providing a solid platform from which to grow and develop.

The overarching, almost roof-like 'M' mark evokes feelings of protection and security - a reference to the work Midas undertakes with its clients. It is reflective of the all-encompassing nature of Midas, enveloping all the services they provide 'under one roof'. The arrow shape within the mark denotes accurancy and dynamism and also points directly to 'Midas', adding emphasis to the company name.

The shape of the 'M' is also a subtle reference to Middlesbrough's Transporter Bridge, reflecting Midas's heritage and beginnings.

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Brand styleguide

We also produced a corporate brand styleguide as part of the project. Defining the correct use and application of the new brand across a wide range of online and offline marketing collateral.

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Applying the new branding to the digital experience
 
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UX and fully responsive web design

Utilising the new brand, we designed and built a new, fully responsive website, focusing on user experience and effectively promoting Midas's core services. The new site delivers much richer content that looks beautiful regardless of the user's device.

Our bespoke web development services include:

• Project discovery• Content strategy• User experience design• Wireframing and styletiles• Responsive design• Concise browser testing• Ongoing support and site maintenance
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Application of the branding

Our provision of creative services for Midas also extended to marketing collateral. The brand was applied into a wide range of additional applications aimed at conveying a consistent and professional image across all marketing channels.

Additional scope of work included:

• Brand application across internal stationery• Advertising and promotional merchandise• Internal and external signage• Vehicle livery• Animated ad hoardings• Social media development• Ongoing creative support
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Some kind words

"We hired VIA Creative to help us through a very important step for us, a re-branding that not only included changing the company logo and developing a new website but helped us redefine our company ethos and culture.

Right from the initial stages, it was clear to see that VIA is a forward-thinking, creative, professional and passionate agency. VIA collaborated extensively with me and my team in order to get the right result."

-Martin Gilbey MD, Midas Clading

 

VIEW MORE CASE STUDIES
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Get a grant towards your own company rebrand

There's funding available to help with costs for new branding, marketing, web, software & digital projects available to Tees Valley, Durham & Northumberland based businesses,
access it now before it goes!

If you're looking for a creative agency to help develop your company branding or website presence, drop us a line for a free quote...

 
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